Tuesday, August 23, 2011

The Name Change

You may have heard some recent criticism of Campus Crusade for Christ changing its name. We have not changed our corporate name. We have changed the way we introduce ourselves to an audience. We are going to call ourselves CRU.

This was done for reasons to make us more able to reach the lost.

A ministry that is reaching into the whole world, especially the Islamic world with the gospel is not helped by having Crusade in its name.

A ministry that has better than 40 ministries besides the campus ministry needs a name that isn’t confusing or limiting.

Our leaders shared research which showed what most of us have known for a while -- very powerful evidence that the name "Campus Crusade" induces negative responses from many diverse populations, while this research showed that CRU produces positive responses.

We are every bit as committed to Jesus as we have ever been. Our mission has not changed. We long to take the gospel of our precious Lord to as many people as we can.

We share this with you trusting you will understand the heart behind the change. Also we hope you will help correct the wrong information that is coming in the news.

If you have any questions please feel free to contact us.

A former staff member at OSU, Brian Metzer, posted about his own thoughts about the name change. His words were so true of my heart. I agree and "Amen!" everything he says here:

Thanks, Brian, for being able to articulate so clearly what many of us were feeling.

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